Soft power e diplomacia pública

: a afirmação de portugal na comunidade internacional: uma proposta de análise em complemento ao ranking global soft power index 2022

Abstract

This dissertation is about Soft Power, a concept coined by Joseph Nye in his book "Bound To Lead: The Changing Nature of American Power" (Nye, 1990); a form of exercising power in international relations, being considered, like diplomacy, a tool of State Foreign Policy. Given this path, we will try to present and criticize Portugal's performance around Soft Power. This work is developed in three chapters, as mentioned in the table of contents. We intend to present and analyze the assets of Portuguese Foreign Policy since the establishment of the democratic period in 1976 and how they prove to be strategic for the affirmation of Portugal in the international community, mainly in the context of Soft Power. We resort to the pillars and metrics proposed by the Global Soft Power Index 2022 due to their degree of detail. Therefore, we will analyze Portugal using the Soft Power pillars: Culture and Heritage, Governance, International Relations, Business and Trade, Media and Communication, Education and Technology, and People and Values (Finance, 2022). In most categories, we will refer to some instances of success of other states to draw positive lessons for Portugal. Finally, we will be able to formulate, throughout the work, criticisms, and recommendations to be launched concerning the object of study, in the Portuguese case. Soft Power is a valuable way of exercising Power for Portuguese Foreign Policy, as it is structural for developing and projecting Portugal's influence as a player in the international community.

Date of Award	21 Sept 2023
Original language	Portuguese
Awarding Institution	Universidade Católica Portuguesa
Supervisor	Lívia Franco (Supervisor)