Startup audacious path

: dynamic capabilities and distinctive competence as source of competitive advantage

Abstract

Dreamshaper is a start-up that developed a new software tool focused on education. Such decision resulted from the company perception that the market lacked this kind of learning tool, simpler and more flexible, which target the future success of any young person and address the needs of any entrepreneur. The business strategy followed by Dreamshaper and the challenges that this technological start-up faced constitute interesting topics for discussion to be explored in a strategy course and supported by theoretical concepts proposed in the literature review. The suggested reflection focus on the main challenges and strategic options that a start-up faces: how to create a competitive advantage; how to start expansion; how to sustain its competitive advantage in the future

Date of Award	27 Jul 2016
Original language	English
Awarding Institution	Universidade Católica Portuguesa
Supervisor	Nuno Cardeal (Supervisor)