Strategy case study
: strategic portfolio and risk management during COVID-19

  • Jaiden William Thomas Winsor (Student)

Student thesis: Master's Thesis


This dissertation is a case study on the Canadian fintech referred to as Canada Pay (CP). The case will investigate CP’s strategies during COVID-19 and the adaptive measures to alleviate risks and meet opportunities. The case will deep dive into the gaming and gambling sector. In this industry, CP has adjusted its resources, portfolio, and strategies to adapt to rapid shifts and enhance its competitiveness. It will aim to solve whether or not CP should continue investing in product innovation and penetration in the G&G sector given the shifts caused by COVID-19. The dissertation concludes with the recommendation of continuing investment into product innovation and market penetration for gaming and gambling. This is for 3 key reasons: CP’s resources and dynamic capabilities provide a competitive advantage, the market’s growth opportunities, and CP’s portfolio and risk management that allow for high risk, high reward investments.This case is suitable for academics seeking to perform analyses on the Canadian fintech market, strategic decision-making, or product portfolio and risk management. As the pandemic is still ongoing at the time of this dissertation’s completion, academics will have greater information that may shift the findings and conclusions in the teaching notes. Following the case, theoretical concepts and frameworks are provided for analysis. These should be utilized to address the case from a pedagogical viewpoint. Subsequently, there are teaching notes that are offered as a solution guide. Finally, limitations are provided at the end and may be used to understand where improvements could have been made.
Date of Award2 Jul 2021
Original languageEnglish
Awarding Institution
  • Universidade Católica Portuguesa
SupervisorRicardo Ferreira Reis (Supervisor)


  • Crisis management
  • Risk management
  • Product portfolio management
  • FinTech
  • Strategy adaption


  • Mestrado em Gestão e Administração de Empresas

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