Sustainability as strategic advantage in the energy industry

: the case of Enpal

Abstract

This case study focuses on Enpal, a Berlin based solar panel installation company, that developed a novel leasing model for solar panels and energy saving equipment to homeowners, at no upfront cost. The case allows students to analyse a practical scenario on how a company can gain competitive advantage based on a sustainability strategy. The case offers an understanding of the key aspects of shared value creation and strategic sustainability. Students have the opportunity to analyse the challenges facing the German energy sector, including the rise of renewable energy, electrification, shifting competitive positioning, consumer behaviour and changing legislation. The case study highlights Enpal's commitment to sustainability and the initiatives the company has undertaken to create shared value. After studying this case, students are expected to, (1) understand the challenges facing the energy sector in the 21st century, (2) evaluate Enpal's strategy and its success relative to itscompetitors, (3) analyse the role of sustainability in Enpal's strategy and identify the initiatives that the company has carried out to create shared value, (4) differentiate between integrative and transformative approaches to sustainability in the energy sector, and (5) develop recommendations for Enpal's top management to further develop its strategy with sustainability concerns. The goal for students is to differentiate stages of corporate social responsibilities and apply theoretical literature to a practical scenario. The dissertation includes a literature review of the concept of corporate social responsibility, shared value creation and sustainability strategy. It also offers teaching notes to help instructors lead the in- class discussion.

Date of Award	26 Jun 2023
Original language	English
Awarding Institution	Universidade Católica Portuguesa
Supervisor	Filipa Andrêa Godinho de Lancastre Serpa Pinto (Supervisor)