Sustainability in wine production
: a study on stakeholders’ perception

  • Débora Carpinteiro Mendes (Student)

Student thesis: Master's Thesis

Abstract

Nowadays, sustainable development is an imperative in all sectors of the economy and society worldwide. The wine industry aligns with this observation, since it has experienced an increase in sustainability interest. This is due to the changes in consumer and market demand and the adverse effects of the extreme weather. But how do leaders perceive this transformation? This research investigates weather different perceptions on sustainability can affects its integrations in the Portuguese wine industry. To answer the research question, we conducted a qualitative study, with semi-structured individual interviews, to explore the own perceptions about the three dimensions of sustainability in wine industry, environmental, economic and social. The focus is the analysis of the company’s relation with the nature, the stakeholders and internal and external community. The results indicate that the perceptions between cost-benefit and barriers opportunities influence the adoption of sustainable practices and certification. Therefore, even with the perceived challenges, companies in the wine sector tend to continue to adopt sustainable practices in the production chain (vineyard, cellar and commercialisation). Also, recommendations to improve future research are given.
Date of Award25 Jan 2024
Original languageEnglish
Awarding Institution
  • Universidade Católica Portuguesa
SupervisorSérgio Moreira (Supervisor)

Keywords

  • Sustainability
  • Perceptions
  • Cost-benefit
  • Barriers-opportunities
  • Certification
  • Portuguese wine industry

Designation

  • Mestrado em Gestão

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