Sustainability of an entrepreneurship project

: Take a Break : take advantage of a sector that keeps growing despite the economic crisis : the Travel & Tourism’ sector

Abstract

A trend among tourists has been gaining ground in the last 20 years or so; the search for new and diverse experiences, flavoring local environments achieved through short stays in the principal European cities. These short vacations are called City Breaks and were made possible by the boom of low cost carriers. On the back of this trend, came a surge in the supply of apartments, rented on a daily basis, to lodge this type of tourists, and a new type of business appeared, the “Short-Breaks”. The purpose of this dissertation is to determine if, Take a Break, a company that plans to rent three specific buildings in Lisbon, to an investor, can develop a sustainable business model, or not, operating in this short-break’s market. An extensive qualitative analysis is carried out, to determine the attractiveness of the market, and future trends. A quantitative analysis is also crucial as in the end determines if the company should or not proceed with the proposed business. After a careful evaluation and with the consensus of not only the company’s managers, but also the investor, it was decided that the company is going forward to put in place a business plan based on what is showed and evaluated in this dissertation.

Date of Award	8 May 2015
Original language	English
Awarding Institution	Universidade Católica Portuguesa
Supervisor	Susana Frazão Ferreira Fernandes Pinheiro (Supervisor)