Sustainability, product quality, and consumer behavior

: examining purchase intentions for household batteries

Abstract

The global use of batteries is increasing constantly. Several billion tons of batteries are produced every year. Thus, millions of tons of battery waste accrue, calling for urgent action to make that market more sustainable and properly manage the end of life of batteries. This thesis aims to examine the impact of sustainability, being either sustainable or nonsustainable (RQ1), and the impact of product quality, being either high or low (RQ2), on purchase intention. A quantitative research approach has been used in the form of an online survey, where 201 responses were collected and inside which four scenarios were presented randomly high quality and sustainable, high quality and non-sustainable, low quality and sustainable, and low quality and non-sustainable battery scenarios. Through performing linear regression analyses in SPSS, this study concludes that neither sustainability nor product quality influences purchase intention in the battery market, and the full model does not do so as well.

Date of Award	22 Oct 2024
Original language	English
Awarding Institution	Universidade Católica Portuguesa
Supervisor	Paulo Romeiro (Supervisor)