Sustentabilidade ambiental como forma de promover a confiança dos consumidores da indústria hoteleira

Abstract

Towards more responsible behavior in relation to the environment and a more conscious consumption pattern, environmental sustainability is an essential concept to be implemented by the hotel industry. As such, the integration of environmental sustainability into the hotels' business strategy is an increasingly common approach. However, there are challenges for companies in this sector to claim their environmental commitment by improving the transparency and credibility of such commitments, to obtain a greater degree of trust in consumers. In this sense, this dissertation focuses on evaluating the ecological attributes that a hotel must understand to create trust in its clients. To respond to this objective, concepts considered important within the environmental sustainability in hospitality were identified and characterized and a questionnaire was conducted to Portuguese consumers. The results show the importance that the fifteen attributes of environmental sustainability selected have for consumers to develop trust in the services of hotels and the relevance these must have in advertising in this industry.

Date of Award	14 Jul 2021
Original language	Portuguese
Awarding Institution	Universidade Católica Portuguesa
Supervisor	Jorge Julião (Supervisor) & Marcelo Gaspar (Co-Supervisor)