The wine industry has, in its birth, strong links with “tradition”, but it has been seeking innovative practices to remain attractive and in line with the new market trends, promoted by institutions and organizations of the industry. With the topic of sustainability increasingly present in the daily lives of consumers, the wine industry has been evolving in the processes used in its supply chain, in the way it relates, addresses and tries to attract the final consumer, seeking to overcome this problem. The present study intends to analyze the procedures of wineries in the supply chain regarding sustainability issues. In addition to the changing processes, it is intended to study the organizational culture, the causes that motivated these transformations and the way they see the concept of sustainability (economic, environmental and social), put it into practice and what they foresee for the future. A qualitative and exploratory investigation was carried out, in the form of a case study, to contextualize the reality of three companies in the industry through semi-structured interviews and direct observations. In short, the process of change in these companies does not occur according to the same timings or focal points. Similar characteristics were identified between the companies, but although some are increasingly focused on organizational sustainability as a whole and to direct their employees and consumers in this direction, others remain linked to economic issues which promote a higher productivity and efficiency in production in the wine supply chain.
|Date of Award||14 Jul 2022|
- Universidade Católica Portuguesa
|Supervisor||Jorge Julião (Supervisor)|
- Supply chain
- Wine industry
- Organizational culture