TAP Portugal
: lessons from its turnaround

  • Gustavo João Barros Monsanto (Student)

Student thesis: Master's Thesis

Abstract

This case study provides an overview of TAP Portugal and the recent evolution of the company, mainly after its current CEO, Fernando Pinto, assumed its control. The purpose of this master dissertation is to analyze the strategic decisions that were made and their consequences. Moreover, it describes what are the advantages of the “Triangulation Strategy”, which TAP Portugal practices nowadays. The environment and situation of the aviation industry are also analyzed, including the potential opportunities and threats for the future. Some strategic frameworks and modes of internationalization are studied in the teaching notes segment.
Date of Award14 Jul 2014
Original languageEnglish
Awarding Institution
  • Universidade Católica Portuguesa
SupervisorJoão Simão Pires (Supervisor)

Keywords

  • Triangulation strategy
  • Hub-and-spoke
  • Point-to-point
  • LCC
  • Low-cost

Designation

  • Mestrado em Gestão

Cite this

Links

'