Technology here & there to help budget hotels fight COVID-19 everywhere!

Abstract

The aim of this dissertation is to investigate the attitude of guests towards the implementation oftechnological solutions to mitigate the spread of the Covid-19 virus in budget hotels. On the 11th ofMarch 2020, the virus was declared a global pandemic and many companies, including those in thehotel sector, implemented new technologies to remain open.More specifically, this work intends to see how technological solutions can have a positive impact onbudget hotel. Although it is not a recent approach in the hotel sector, the implementation oftechnological solutions can be fundamental for hotels to remain open and increase occupancy ratesagain during pandemic crises.The primary data was collected through a pre-tested questionnaire based on the TechnologyAcceptance Model in order to measure guest attitudes towards the use of technology to reduce therisk of a Covid-19 infection. The results of the analysis indicate that the independent variables (easeof use, effectiveness and usefulness) and the dependent variable (intention to book a room at a budgethotel) are related.

Date of Award	25 Jan 2021
Original language	English
Awarding Institution	Universidade Católica Portuguesa
Supervisor	Helena Rodrigues (Supervisor)