Banco Carregosa is a Portuguese banking institution, specialized in investments and wealth management. Banco Carregosa thrives in the relationships with customers, by offering a personalized service, based on the principle that each client is unique, i. e., each client has unique financial goals, service preferences and risk tolerance levels. However, since the banking sector is highly competitive, driven by changing customer needs and preferences, advances in technology and changes in the regulatory framework, Banco Carregosa is looking for a strategy to overcome this fierce rivalry. Data analytics has emerged as a crucial tool for institutions to gain a competitive edge, by acquiring insights into customer behaviour, which allows them to provide a more personalized and targeted service. This dissertation demonstrates the benefits of applying Business Intelligence (BI) and Business Analytics (BA) technologies in the Wealth Management sector and, specifically, in Banco Carregosa. This dissertation is more concerned with providing Banco Carregosa with fundamental technologies to overcome rivalry, instead of focusing on the outcomes of the models employed. The techniques applied were Market Basket Analysis and Churn Analysis, alongside the development of dashboards with relevant information for the decision-making process. In the end, we concluded that BI and BA provided Banco Carregosa with several benefits by enabling a deeper understanding of their data and improvements in the efficiency of their operations.
Date of Award | 27 Jul 2023 |
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Original language | English |
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Awarding Institution | - Universidade Católica Portuguesa
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Supervisor | Maria Alice Moreira Trindade (Supervisor) |
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- Business intelligence
- Business analytics
- Machine learning
- Data visualization
- Private banking
- Wealth management
The applicability of business analytics and business intelligence techniques in the wealth management sector: case study at Banco Carregosa
Silva, D. T. C. (Student). 27 Jul 2023
Student thesis: Master's Thesis