The case of BMW in times of regulatory uncertainty

Abstract

This case study examines BMW’s strategic responses to the proposed ban on internal combustion engines in the European Union by 2035 and the transition to electric mobility. It delves into BMW's response to the changing automotive market by studying the company's competitive environment, internal resources and capabilities, and strategic decisions while dissecting the external threats and opportunities stemming from the regulatory change. It highlights the importance of competitive advantages, dynamic capabilities, and strategic decision­making in rapidly changing market environments. Following the case, additional theoretical concepts are introduced. These ideas aid in a deeper comprehension of how to approach the case from a teaching standpoint and they highlight the different types of analysis that can be conducted. The study also features a section dedicated to resolution notes, which are the author's personal analyses, and these provide extra assistance to instructors.

Date of Award	3 Jul 2023
Original language	English
Awarding Institution	Universidade Católica Portuguesa
Supervisor	Ricardo Reis (Supervisor)