The Colourful American Opportunity
: Fisipe : strategic change and US market supply

  • Mariana Rocha Mota Martins Contreiras (Student)

Student thesis: Master's Thesis

Abstract

The Colourful American Opportunity analyses the strategic turning point of a Portuguese acrylic fibre producer – Fisipe, in 2005. Whilst, internally, Fisipe was changing its strategy from mainly focusing on product to focusing more on the client, driven by the specifications of its new technology on colour fibre, externally the acrylic industry was giving signs of contraction resulting in acrylic producer’s closures. In this context, Fisipe conducted a market research to assess profitable sectors when it foresees an attractive opportunity to supply with colour fibre one of the biggest American textile manufacturers.
Date of Award9 Jul 2014
Original languageEnglish
Awarding Institution
  • Universidade Católica Portuguesa
SupervisorNuno Magalhães Guedes (Supervisor)

Designation

  • Mestrado em Gestão

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