The creation of experiential value through spa offer

: the case of luxury companies

Abstract

This study examines how luxury companies create experiential value through Spa offer. Adopting a qualitative approach, I carried out a comparative analysis of six luxury cosmetics companies having a Spa offer in their brand portfolio. The findings indicate the very different approaches to Spa experiences that still all follow a strategic frame of value creation. Companies design the Spa, then activate it and thirdly permanently work on elevating it. The research gives concrete advice to Spa-enthusiastic managers to implement luxury Spa services.

Date of Award	27 Jun 2023
Original language	English
Awarding Institution	Universidade Católica Portuguesa
Supervisor	Laure Leglise (Supervisor)