The effect of the COVID-19 pandemic
: how did family businesses enhance their B2C activities through e-commerce?

  • Maria Beatriz Bento Faustino (Student)

Student thesis: Master's Thesis


Family Businesses are a particular and unique form of organization deeply interesting due to their own business model style, hierarchical differences, values and principles. Consequently, their capacity to innovative differ from other types of organization. With the arrival of COVID-19 Pandemic, business models had to adapt their innovative approaches to act accordingly with consumer habits and sanitary restrictions. Worldwide, some businesses had to change, with innovative approaches and mindsets, while other could not bring those same mechanisms to action. This dissertation aims to analyze the capacity of family entities to innovation regarding their customer interaction and how the pandemic imbalance their model. Also, with this study, it is expected that some results might guide other family firms on how to deal and interact with the barriers and to give the capacity to deal with the same barriers.
Date of Award5 Jul 2021
Original languageEnglish
Awarding Institution
  • Universidade Católica Portuguesa
SupervisorMiguel Palacios (Supervisor)


  • Family businesses/family firms
  • Innovation
  • COVID-19 pandemic
  • E-commerce
  • Business to consumers (B2C)
  • Social media
  • Generations
  • Customer interaction


  • Mestrado em Gestão e Administração de Empresas

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