The healthy snacks

: the portuguese case of a start-up company in the food industry

Abstract

The healthy lifestyle, the gluten free, natural, organic products are the most recent trends in the food sector. People search for new ways of eat well and ready to eat products. In Portugal one company decided to take the chance of launch one product that fills this need: Fruut. Fruut is a healthy snack, 100% natural, without added sugar, salt or preservatives, made in Viseu, with just Portuguese fruit. Snacks normally are negative because they have salt/sugar, but Frueat come to show that isn’t always true. Here is all the information and details since the beginning of the company until nowadays, where it’s possible to understand what was done, the next moves and a research about the Portuguese consumer and his behavior.

Date of Award	5 Apr 2018
Original language	English
Awarding Institution	Universidade Católica Portuguesa
Supervisor	Leonardo Corbo (Supervisor)