The impact of AI tools like Chatgpt on the evolution of editorial roles in digital magazines

Abstract

Artificial intelligence has introduced powerful tools like ChatGPT, a natural language processing system that enables human-like conversations and completion of numerous writing tasks. However, this innovation has sparked societal concerns, with researchers and individuals expressing apprehensions about its potential impact on the job market. Motivated by an internship experience at the digital magazine XOXO Fashion Magazine as a writer, this study aims to explore the role of editors and the potential effects of such technology on their profession. Specifically, the inquiry focuses on how AI tools like ChatGPT may affect editors' roles at XOXO Fashion Magazine. To ascertain potential impacts, four editors and four writers were interviewed using a qualitative research approach (semi-structured interviews). The investigation sought to understand whether they personally utilize ChatGPT or other AI tools, their perspectives on such technologies, and whether they perceive a risk of job displacement. Writers' perspectives were considered to assess if their adoption of the technology could hasten the replacement of editors’ roles. Findings revealed that none of the writers and editors currently utilize ChatGPT at the magazine. Consequently, it appears that editors' positions remain secure for the time being. However, both writers and editors acknowledged that ChatGPT could potentially replace them in the future. Despite the perceived importance and preference for human editors, it was noted that ChatGPT can replicate their capabilities and perform editing tasks, which are primary responsibilities at XOXO Fashion Magazine. Indeed, it was recognized that it may only be a matter of time before ChatGPT surpasses editors in proficiency. Therefore, coping strategies, such as avoidance or embracing the technology, were explored. This research aimed to spotlight editors by providing them with a platform to articulate their concerns and opinions about such tools. In doing so, it not only empowered their voices but also underscored the significance of their role in the magazine, which has been underrepresented in literature.

Date of Award	18 Jul 2024
Original language	English
Awarding Institution	Universidade Católica Portuguesa
Supervisor	Ioli Campos (Supervisor)