The impact of dog food brands on the stability and sustainability of their owner’s active life

Abstract

In a world where connections are growing stronger every day, one of the most enduring relationships is between humans and dogs. Throughout time, dogs have become increasingly important in our lives, earning the title of "man’s best friend" in various contexts. Dogs are widely recognized for being companions, protective guardians and even adept at aiding in the healing process of illnesses. Indeed, dogs profoundly impact the well-being of their owners. Based on this premise, this research project examines the choices and lifestyle changes that pet owners experience before and after acquiring a dog. Its departures from insights and opinions from experts to gain an understanding about how dog food brands influence owners’ active lives, in terms of stability and sustainability. To collect quantitative and qualitative data for this study, information was gathered from dog owners, breeders, and veterinarians. These views were complemented and enriched with interviews with Nestlé´s Vet Channel Advocate and Purina Brand Manager.

Date of Award	25 Jan 2024
Original language	English
Awarding Institution	Universidade Católica Portuguesa
Supervisor	Pedro Tavares (Supervisor)