The impact of economic volatility on consumer preferences for local foods in Germany

: the influence of labels and perceived value

Abstract

This paper examines the relationship between economic uncertainty and consumer preferences for local food in Germany, focusing on perceived value and the influence of labelling. It analyses how economic instability affects German consumers' attitudes towards local and imported food, taking into account current economic challenges and increasing concerns about sustainability. Through a comprehensive analysis of consumer perceptions of quality, safety and environmental sustainability, the study shows that economic downturns increase the preference for locally sourced food, as consumers value higher quality, improved safety measures and support for the local economy. It also examines the crucial role of food labels and certifications in purchasing decisions by evaluating their trustworthiness and their impact on consumers' preference for local products over non-local alternatives. These results provide important insights into sustainable consumer behaviour and offer practical implications for policy makers, the food industry and marketers. These insights can help formulate strategies to promote local food consumption and strengthen local food systems in Germany and in similar contexts worldwide.

Date of Award	28 Jun 2024
Original language	English
Awarding Institution	Universidade Católica Portuguesa
Supervisor	Duarte João Ferreira (Supervisor)