The impact of internal communication on employee purpose programs

: a case study with Alaya by Benevity, the corporate giving & volunteering software

Abstract

Internal Communication resides in how the people in an organization share information with one another. Several research has proved that communicating properly with the internal stakeholders is a significant factor that contributes heavily to a good corporate strategy and performance. A company needs to know how to communicate its purpose and values internally, to advocate them externally. Allowing companies to define their reason for existing, which translates to Corporate Purpose, helps to incorporate within business operations a set of social and environmental concerns that can cause impact from the inside out, what we call Corporate Social Responsibility. Establishing a good and meaningful purpose and looking inside to resolve societal issues is an important tool on the way to building Employee Engagement. Employees aim to work for an organization where they relate to its values and purpose, which allows them to find meaning in the work they do. Having an engaged workforce boosts financial performance, improves the organization’s reputation by increasing productivity, promotes higher job satisfaction, and even reduces turnover.

Date of Award	10 Oct 2022
Original language	English
Awarding Institution	Universidade Católica Portuguesa
Supervisor	João Novais (Supervisor)