The impact of live-streaming platforms on television viewing habits

Abstract

This dissertation explores the dynamic and evolving landscape of live-streaming platforms and their impact on television viewing habits. With the rise of platforms such as Twitch.tv or YouTube Live, there has been a shift in how audiences consume and engage with digital content. This research looks at various aspects of live streaming and includes technological advancements, the role of streamers, and the behavior of audiences on these platforms. A comprehensive analysis is conducted on how live-streaming services impact the television industry, with focus on the flexibility, interactivity, and availability offered by live streaming. This study incorporates survey and expert interview findings to provide an understanding of user preferences and behaviors. The research shows that especially younger audiences are increasingly drawn to the interactive and immersive experiences offered by live-streaming platforms. Key motivations for the usage of these services include social interaction, real-time engagement, and flexible access to diverse content. The research also highlights various challenges and opportunities for traditional media companies. The findings suggest that TV broadcasters innovate their content strategies and improve audience engagement. This dissertation contributes to a broader understanding of the digital transformation of media consumption and offers practical recommendations for media organizations operating in the evolving digital landscape.

Date of Award	27 Jun 2024
Original language	English
Awarding Institution	Universidade Católica Portuguesa
Supervisor	Peter V. Rajsingh (Supervisor)