Abstract
Social media, and in particular TikTok, are becoming increasingly powerful and influential, with an increase in mental health-related content generated by expert and non-expert users. This study focuses on how the representation of a psychological disorder (as a health condition or illness) and the explicit source of the diagnosis (self-diagnosis and professional diagnosis) influence users' perceptions and behaviour. Seven dependent variables were measured: perceived severity of symptoms, perceived negative impact of symptoms in daily life, perceived stability of symptoms, intention to seek help (professional and non-professional), proximity to the influencer, perception of the disorder as a social condition and identification with symptoms. To answer the research question, a survey was conducted. The results show that the representation and source of the diagnosis influence the perception of symptom severity and the intention to seek help. Furthermore, when the disorder is represented as a health condition, the attribution of the diagnosis influences the perception of the disorder as a social condition and the stability of the symptoms.| Date of Award | 11 Feb 2025 |
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| Original language | English |
| Awarding Institution |
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| Supervisor | Sofia Jacinto (Supervisor) |
UN SDGs
This student thesis contributes to the following UN Sustainable Development Goals (SDGs)
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SDG 3 Good Health and Well-being
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SDG 4 Quality Education
Keywords
- Social media
- Mental health
- Psychological disorder
- Self-diagnosis
- Tik Tok
Designation
- Mestrado em Gestão e Administração de Empresas
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