The impact of the COVID-19 pandemic in Brazil’s e-commerce
: new landscape and consumer trends

  • Gustavo Dombrowski Franco (Student)

Student thesis: Master's Thesis


Covid-19 has been a pivoting point for society. Multiple changes to our lifestyles had to be made to protect ourselves from its dangers. With social distancing and, in more extreme cases, lockdowns, what was observed was an increase in unemployment rates and salary cuts, which directly affected how consumers would prioritize their capital towards goods and services, as well as how they come in contact and consume them. Traffic in electronic commerce (or e commerce) platforms greatly increased as well as a switch from superfluous to essential goods.It was found that, Brazil followed much of what was seen around the globe. Its e-consumers felt some financial impact in their lives, being more mindful of what they purchased. They also worried about their health and that of those closer to them, leading them to buy more from pharmacies and fresh produce from supermarkets. The market was inundated with new clients, buying online for the first time. This increased the need for companies to transmit trust when buying. Overall, the pandemic brought on advancements that were already in process, but much sooner than expected, forcing companies to adapt to this new demand.
Date of Award21 Oct 2021
Original languageEnglish
Awarding Institution
  • Universidade Católica Portuguesa
SupervisorMarco Tulio Fundão Zanini (Supervisor)


  • Mestrado em Gestão e Administração de Empresas

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