The influence of a music manager in the career of an artist

Abstract

The music business has been changing along with the new technological era, making new waysof selling art, and consequently creating new areas that need to be fully understood.By that, a music artist, in addition to the complex creative process of making music, needs toknow how to expose the art to the audience throw all the existing channels, in order to achievethe visibility that will lead to the success. Accordingly, there is a professional area that helpsmusic artists to better manage their careers, by gathering specialized people that will help intransforming creative art into an economic viable product and making it visible to everyone.That professional area is Music Artist Management. This dissertation intends to study the effectof a music manager in the career of an artist, not only by focusing on the level of success of amanaged artist when compared with a self-managed one, but also on the impact that themanager leadership style could have on creative achievements and on the perception ofhappiness of the artist.The majority of the results did not statistically support the hypothesis, except one that predictedthat managed artists have the perception that are more successful than the self-managed artists.Therefore, emphasizing the importance of the role of a music manager on the life of an artist.

Date of Award	26 Jan 2021
Original language	English
Awarding Institution	Universidade Católica Portuguesa
Supervisor	Filipa de Almeida (Supervisor)