The influence of business intelligence on decision-making processes within an organization

Abstract

This thesis examines the transformative role of Business Intelligence (BI), specifically through the implementation of a Power BI dashboard, in optimizing decision-making processes within Amorim Cork, a leading cork processing company. In this digital age, as organizations grapple with high data volume, the need for efficient data analysis and actionable insights becomes paramount. This study, grounded in an internship experience, provides a deep insight into the deployment of a Power BI dashboard designed to streamline the analysis of production orders deviations. The research adopts an Action Research methodology, emphasizing a cyclic process of planning, acting, observing, and reflecting to foster practical organizational changes. The findings underscore the significant impact of BI on organizational decision-making. The Power BI dashboard not only centralized data for improved accuracy and accessibility but also tailors it for user experience by allowing customization. This facilitated quicker, more informed decision-making across various levels of the organization. The study further illustrates the dashboard’s role in enhancing operational efficiency by automating data processes, thus reducing manual errors and ensuring data reliability. This research contributes to the understanding of BI's strategic value in decision-making processes and highlights the necessity for continuous improvement and adaptation of BI tools to meet organizational needs.

Date of Award	12 Jul 2024
Original language	English
Awarding Institution	Universidade Católica Portuguesa
Supervisor	Maria Alice Moreira Trindade (Supervisor)