The influence of changes in the importance of health and well-being on consumer shopping behavior under consideration of the corona pandemic

Abstract

The COVID-19 pandemic changed the entire world from one day to the next. Various rules and regulations were established that consumers and companies had to comply with. In this regard, consumer behavior has also changed. The constant introduction of new regulations, along with the complete isolation of the population, has resulted in the emergence of new situations that were unknown to many at the time. Therefore, alternatives had to be adopted. But how has the behavior of consumers actually changed? There has been a significant change in consumer behavior, particularly in the area of health. Increasingly, consumers are becoming aware of the importance of taking care of themselves and, in particular, of their health. There is evidence that people with a healthier lifestyle also have fewer mental health problems. Nevertheless, companies face a challenge when anticipating and responding to consumer behavior and determining how consumers have changed as a result of the COVID-19 pandemic. Even though online shopping is becoming more prevalent, physical shopping remains preferred in many areas, and even individuals who enjoy being alone are not inclined to prefer the alternative of online shopping. Consumer behavior is starting to return to normal, leading to the return of old habits. Nevertheless, consumer behavior will continue to change constantly in the future and can never be standardized. Even if the COVID-19 pandemic comes to an official end, behavior and views will never be the same again.

Date of Award	25 Jan 2023
Original language	English
Awarding Institution	Universidade Católica Portuguesa
Supervisor	Daniel Fernandes (Supervisor)