The influence of segmentation and personas on the effectiveness of new product development in the railway passenger sector

  • Karolina Biernacka (Student)

Student thesis: Master's Thesis

Date of Award1 Jul 2019
Original languageEnglish
Awarding Institution
  • Universidade Católica Portuguesa
SupervisorRita Coelho do Vale (Supervisor)

Designation

  • Mestrado em Gestão e Administração de Empresas

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