The internationalization of film industries through SVOD platforms
: the case of Nollywood

  • Tomás Watts Rodrigues Sarmento Nunes (Student)

Student thesis: Master's Thesis

Abstract

Nollywood is the second largest film industry in the world in terms of films produced per year. This industry has been experiencing a huge growth in the last decade, becoming quite popular among African countries and the African diaspora. However, Nollywood still remains quite unfamiliar for global audiences. In recent years SVOD platforms have been disseminating international content online. This trend resulted in the popularization and internationalization of emerging film industries. Thus, we have been witnessing the creating of global phenomena such as the Spanish language series Money Heist and Narcos by Netflix. The aim of this research is to examine how SVOD platforms are influencing and shaping the internationalization process of Nollywood. The internationalization process in this study will be focused on the African continent and the African communities in diaspora. However, part of this research will study the possibility of Nollywood gaining a global reputation. In addition to SVOD platforms, other media channels will also be addressed.
Date of Award28 Jan 2021
Original languageEnglish
Awarding Institution
  • Universidade Católica Portuguesa
SupervisorRicardo Ferreira Reis (Supervisor)

Keywords

  • Nollywood
  • Internationalization
  • Africa
  • African diaspora
  • Film industry
  • SVOD platforms
  • Netflix

Designation

  • Mestrado em Gestão e Administração de Empresas

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