The key success factors for green tech startups
: the case study of Wiseair

  • Elena Foradori (Student)

Student thesis: Master's Thesis


In recent years, climate change has become an issue of utmost importance that has attracted global attention in an effort to find solutions to a problem that cannot be longer ignored. Comprehensive and integrated strategies that concurrently tackle social, economic, and environmental repercussions are required for immediate action. Technological innovation is a primary route for the elaboration of solutions that can strike a balance between the objectives of economic growth and sustainability. This dissertation analyzes the success story of Wiseair, an Italian-based green tech startup engaged in enhancing air quality through innovative and cutting-edge technologies. Through the examination of this the case-study, the research investigates how multiple external and internal factors, as presented in the theoretical framework, have contributed to the company’s achievements. The findings offer valuable insights for a deeper understanding of how a green startup like Wiseair was able to effectively navigate the challenges and opportunities presented by its operational environment, leading to its noteworthy success in the sustainability sector.
Date of Award20 Oct 2023
Original languageEnglish
Awarding Institution
  • Universidade Católica Portuguesa
SupervisorMarta Bicho (Supervisor)


  • Green technology
  • Green tech startup
  • Air quality
  • Sustainability
  • Entrepreneurship


  • Mestrado em Gestão e Administração de Empresas

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