The Lisbon town-center retailing

: a study of consumers' drivers

Abstract

The aim of this paper is to find the drivers that lead consumer to choose CBD as the retail format to make a purchase. In particularly, the study was performed in Lisbon Town Center, and with comparison to opting for Lisbon Shopping Centers. The presence of the drivers accessibility, parking conditions, tenant mix, product range, merchandise value and sales personnel, atmosphere and orientation and infrastructural facilities drivers, which were summarized by Teller & Elms (2010), was tested. The fact that different cultural arrangements can impact the weight of each driver was present in the researcher work. With this research, other drivers emerged and were studied. Finally, a content analysis, a descriptive analysis and the clusterization of these drivers were performed.

Date of Award	13 Mar 2017
Original language	English
Awarding Institution	Universidade Católica Portuguesa
Supervisor	Ana Paula Borges Gonçalves (Supervisor)