The potential of implementing Enterprise Social Networks in Portuguese companies

Student thesis: Master's Thesis


The objective of this study is to understand what is the potential of successfully implementing enterprise social networks in the workplace of Portuguese companies. This dissertation aims to understand if employees and managers of Portuguese companies see the advantages of having access to enterprise social software, if they believe this technology fits their job requirements, and if they are likely to use and implement it in their companies. In order to answer the main questions of this dissertation, an online survey is conducted within companies from different sectors. This survey is built based on the literature review around enterprise social technology and enterprise 2.0, as well as the theoretical model of Dishaw and Strong (1999). To provide insights, a statistical analysis was made to the survey results, including descriptive statistics, mean comparisons and multivariate linear regressions. According to the results of this study, the majority of employees are not using enterprise social networks in the workplace. Also, although most of employees require management promotion to adopt the technology, the majority states that these tools are adequate to their job needs and acknowledge its advantages. Besides, the majority of managers state an intention to use the tool and implement it in the future, since they acknowledge advantages and fit to tasks. This dissertation thus shows that enterprise social networks have an opportunity to be present in the infrastructure of Portuguese organizations, especially in companies with significant co-­‐worker and partner volume of contact and with employees and managers who understand the value of accessing this technology.
Date of Award2013
Original languageEnglish
Awarding Institution
  • Universidade Católica Portuguesa
SupervisorPaulo Amaral (Supervisor)


  • Enterprise Social Networks
  • Social Software
  • Web 2.0
  • Implementation of Enterprise Social Networks
  • Portuguese companies
  • Yammer


  • Mestrado em Gestão

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