The potential of nudge interventions to promote sustainable behaviour

: the influence of using single nudges and a combination of nudges on sustainable travel behaviour

Abstract

This master’s thesis investigates the application of nudging techniques in promoting sustainable mobility behaviours. This master’s thesis investigates the use of nudging techniques for the promotion of sustainable mobility behaviour. The study investigates the increasing importance of nudging in sustainable decision-making and travel choices, with the aim of aligning individual actions with the broader goal of preserving the environment. The research methodology includes a comprehensive literature review to establish the theoretical framework, followed by a quantitative approach using an online survey to validate the different hypothesises. The analysis focuses on testing the effectiveness of different nudge interventions, they were presented in a real-life scenario. Participants, distributed randomly into three groups (control group, nudge intervention group and combination of nudge intervention groups), were able to choose a transportation mode for their traveling. Additionally, a moderation analysis was conducted to test sustainable consciousness as a moderator for sustainable behaviour. The results add to the growing body of knowledge on the potential of nudging to influence environmentally friendly activities and its role in the design of sustainable mobility. The thesis also highlights the need for several factors to facilitate the implementation of nudging strategies. Overall, the thesis provides valuable insights into the intersection of behavioural interventions and sustainable mobility, with implications for policy making and future research directions.

Date of Award	2 Feb 2024
Original language	English
Awarding Institution	Universidade Católica Portuguesa
Supervisor	Cristina Soares Pacheco Mendonça (Supervisor)