The relationship between motivations to engage online with a brand and consumers online brand-related activities and the moderating role of privacy concerns

  • Antonia Harrendorf (Student)

Student thesis: Master's Thesis

Date of Award27 Jan 2020
Original languageEnglish
Awarding Institution
  • Universidade Católica Portuguesa
SupervisorDaniela Langaro da Silva do Souto (Supervisor)

Designation

  • Mestrado em Gestão e Administração de Empresas

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