The relevance of second-hand market for children

  • Ana Sofia da Cunha Vaz Pires (Student)

Student thesis: Master's Thesis


The objective of this article is to identify which dimensions affect parents' purchase intention towards second-hand children’s products (SHCP) and explore the moderating role, within these relationships, of their previous shopping experience or inexperience for these products. The distinction within the purchase practice has proved to be interesting for the literature, since it adds comparative value between the reasons that motivate to buy SHCP again or that prevent a first or second purchase. Therefore, this was the variable chosen to moderate. So as to obtain generalizable knowledge about the causes of a phenomenon, a quantitative methodology based on a survey addressed to parents is applied, whereby the results obtained were processed in the SPSS software through the creation of a multiple linear regression model. The sample of 154 participants suggests that the main reasons for purchasing SHCP are an economic motivation and the support for environmental sustainability. The study has contributed for the awareness that caregivers and those responsible for the well-being of children have about the consumption of these items, and what motivates their purchase. At the same time, it has sought to reveal what could still hinder this consumption, as is the case of the risk associated with not knowing the quality and durability of the article and the social embarrassment that may result from family or friends becoming aware of this purchase option, factors that, nevertheless, do not seem to have a significant negative influence. The results obtained have proved to be relevant to devise marketing proposals for those responsible for the purchase and sale of SHCP, both in physical and online stores. In particular, the association with brands and activities that aim to the reduction of pollution and waste, and the participation in events, where they can promote and publicize the importance of reusing SHCP; or the attempt to interact with parents on social networks to publicize possible “flash” offers or rotating and flashy seasonal sales, so as to encourage the purchase of reused items.
Date of Award20 Oct 2022
Original languageEnglish
Awarding Institution
  • Universidade Católica Portuguesa
SupervisorSusana Silva (Supervisor)


  • Children
  • Parents
  • Second-hand
  • Purchase intent
  • Social constraint
  • Environmental sustainability
  • Price
  • Risk
  • Hygiene


  • Mestrado em Gestão

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