The sustainability relevance and impact on the automobile industry brand’s reputation

  • Maria da Cruz Morais Pais Jorge (Student)

Student thesis: Master's Thesis

Abstract

Nowadays, clients are more demanding of the brands they like. For a brand to be considered in a consumer’s mind, it needs to do more than good products; it needs to make public statements about various political and social issues that are current and relevant to the brand. With this study, I intend to analyse sustainability's relevance and impact on a brand’s reputation in the automobile industry. Firstly, some literature reviews were analysed to gather information and comprehend other researchers’ methods of investigation. Several interviews were conducted to examine a small population sample to design an appealing survey. The survey was analysed with SPSS to answer the research questions that emerged from the Literature Review research. The main findings of this study imply that, in fact, sustainability does have an impact on a brand’s reputation in the automobile industry. In addition, this can be shown in the real-life case study “Diesel Gate” analysed in the Literature Review chapter.
Date of Award25 Jan 2024
Original languageEnglish
Awarding Institution
  • Universidade Católica Portuguesa
SupervisorPedro Tavares (Supervisor)

Keywords

  • Brand reputation
  • Automobile industry
  • Brand image
  • Sustainability

Designation

  • Mestrado em Gestão e Administração de Empresas

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