The value of social networks

Abstract

Nowadays the growth of social networks is becoming more significant. Few are those who place themselves outside of this phenomenon as each passing year more and more people are involved through these online platforms. Social networks also significantly change the relationship client company. With social networks, consumer power is significantly increased and companies are now more than ever obliged to deal with consumer feedback. However social networks have also opened the door to other possibilities for companies to communicate, it is easier now to reach the end consumer due to the widespread use of networks. Social networks have become the only way for small businesses and startups manage to communicate with their customers. However the link between social networks and return was never clear and with platforms, like Facebook, cutting down the distribution of organic content it is imperative to have a mechanism or method that enables companies can assess the value of a campaign facebook . From this research is intended to obtain a method of analysis and to show it can be applied not only to a better understanding of the value of networks but also the management of day in the pages.

Date of Award	21 Apr 2015
Original language	English
Awarding Institution	Universidade Católica Portuguesa
Supervisor	Ana Isabel de Almeida Costa (Supervisor)