Tim We

: how We became a Tim

Abstract

Tim We is a Portuguese company that operates in the mobile services industry by offering mobile entertainment content, mobile marketing and mobile payment solutions to mobile carriers, governments, NGOs, media companies, brand owners and mobile-phone end-users. It was founded in 2002 by two entrepreneurs who, in a decade, have diversified Tim We‟s services‟ portfolio, expanded the business internationally and managed to have revenues and profits growing continuously. This company is almost entirely focused on the emerging markets, especially in Latin America, while Portugal only contributes with 2,6% of the total revenues. Tim We is the background of the present dissertation which is composed by a Teaching Case-Study directed to the students and a Teaching Note directed to the instructors. The Teaching Case-Study allows students to think and discuss about entrepreneurship, internationalization, as well as, the success factors of Tim We, its threats and the future scenarios based on the description and history of the company. In addition, students are encouraged to reflect about the different environments where it operates and its strategies, which some may seem irrelevant but are the key factors for success. The Teaching Note is a guideline with explanations and information about the Case-Study. It includes an analysis about Tim We‟s expansion, its business model, the strengths of the company that led it to success and the threats that it is facing. This section also presents what has happened and the future strategies. To finish, there are guidelines of how instructors can conduct the case-study lecture.

Date of Award	17 Sept 2012
Original language	English
Awarding Institution	Universidade Católica Portuguesa
Supervisor	João Borges Assunção (Supervisor) & Sandra Oliveira (Co-Supervisor)