To buy or not to buy a BEV

: drivers and concerning factors influencing German customers purchase intention

Abstract

This thesis aims to analyse the current drivers and concerns that influence the purchase intention for electric vehicles in the German market. Based on a deductive analysis, factors were identified in the literature that are considered relevant indicators for the purchase intention of EVs internationally. These factors have not yet been analysed as drivers and concerns in this constellation in the German context, which led to the research questions about the connection with the purchase intention. In addition, demographic characteristics were considered and analysed for possible differences between the participant groups. The methods used included a sample of German residents as well as conducting semi structured interviews and an online survey to record attitudes. The statistical analysis included correlation analysis to assess the relationships between the determinants and purchase intention. The most important results show that the drivers and barriers for the purchase of EVs on the German market are in line with international findings and that there is a significant correlation between all variables and the purchase intention. Regarding demographic differences, no effects on the purchase intention can be identified. Limitations of this study include potential biases due to the sample size and the limited scope of the methods used. These findings help to deepen the understanding of purchase intention for EV and provide valuable insights for companies and research institutes to develop targeted marketing strategies. Future research could focus on validating these findings in different contexts and further investigating the impact of long-term trends on purchasing behaviour.

Date of Award	9 May 2024
Original language	English
Awarding Institution	Universidade Católica Portuguesa
Supervisor	Miguel Rita (Supervisor)