Towards enterprise resource planning success

: effects of culture on decision making in the fashion industry

Abstract

Adopting ERP in the fashion domain is a complex process that involves integrating technology and organizational culture. Analyzing the influence of culture is critical to successful implementation and maximizing ERP benefits. The fashion industry, characterized by a strong dynamism and competitiveness, presents specific challenges that an ERP can mitigate. This study aims to examine the influence of culture on organizational decision making supported by Enterprise Resource Planning (ERP) systems within fashion companies. To achieve this, a novel theoretical model was developed, combining earlier frameworks proposed by Ruivo et al. (2014) and Côrte-Real et al. (2019), and tested using SEM with data from European fashion professionals. The research sheds light on a previously understudied area, emphasizing the impact of cultural dimensions like individualism/collectivism, masculinity/ femininity and long-term/short-term orientation on ERP value. Our study emphasizes that fostering collaboration, leveraging data analytics, and considering cultural contexts are crucial for maximizing the value of ERP systems in fashion. These factors lead to improvements in both financial performance and strategic decision-making. It offers valuable insights for both fashion industry practitioners and researchers. For businesses, fostering collaboration, leveraging data analytics, and considering cultural contexts are crucial for successful ERP implementation. Researchers can build upon this study to explore the influence of technology adoption and organizational change on ERP systems within fashion, and the broader implications of cultural factors across various industries.

Date of Award	28 Oct 2024
Original language	English
Awarding Institution	Universidade Católica Portuguesa
Supervisor	Gonçalo da Costa Aleixo Monteiro Melhorado Baptista (Supervisor)