Trabalhadores de plataformas digitais de diferentes gerações

: motivação e a conciliação entre trabalho e a vida pessoal

Abstract

This research is part of an analysis of the theme of motivation and work-life balance, approached from the perspective of workers on digital passenger transport platforms. The main aim of this exploratory study was to understand the perception of these workers regarding their motivation to join and remain in this work model and their work-life balance, taking into account the generation to which they belong. The qualitative research was based on individual semi-structured interviews, followed by thematic analysis as the technique used to process the data, with the help of Nvivo 14. The data was collected from a sample of seventeen participants who had been working on digital passenger transport platforms for at least six months and belonged to Generation Y or Z. Therefore, the results suggest that the motivation of these workers is evolving positively along the Self-Determination Theory continuum from the moment they join, resulting in more intrinsic motivation. Although the results show a number of challenges to balance work and personal life, the majority perceive a better balance than in a traditional working relationship. Contrary to what is presented in the literature, the generational gap was not particularly evident in the sample investigate.

Date of Award	12 Jul 2024
Original language	Portuguese
Awarding Institution	Universidade Católica Portuguesa
Supervisor	Filipa Sobral (Supervisor)