This study analyzes the impact of the Uniform Trade Secrets Act (UTSA) on firm advertising expenses. From a theoretical point of view, UTSA may have both positive and negative effects on advertising expenditure. To understand which effect prevails, I estimated a difference-in-difference model with data for public companies from 1979 to 2000 retrieved from the Compustat database. I find the negative effect to be predominant.
Date of Award | 2013 |
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Original language | English |
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Awarding Institution | - Universidade Católica Portuguesa
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Supervisor | Raffaele Conti (Supervisor) |
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Trade secrets and advertising: how does the uniform trade secrets act affects companies' advertising expenditure?
Morgado , J. M. C. F. (Student). 2013
Student thesis: Master's Thesis