Trade secrets and advertising
: how does the uniform trade secrets act affects companies' advertising expenditure?

  • João Miguel Calhó Freire Morgado (Student)

Student thesis: Master's Thesis

Abstract

This study analyzes the impact of the Uniform Trade Secrets Act (UTSA) on firm advertising expenses. From a theoretical point of view, UTSA may have both positive and negative effects on advertising expenditure. To understand which effect prevails, I estimated a difference-in-difference model with data for public companies from 1979 to 2000 retrieved from the Compustat database. I find the negative effect to be predominant.
Date of Award2013
Original languageEnglish
Awarding Institution
  • Universidade Católica Portuguesa
SupervisorRaffaele Conti (Supervisor)

Designation

  • Mestrado em Gestão

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