Transforming the lives of portuguese people by changing their eating habits
: a new grab-and-go system of vacuum-packed healthy and highly nutritious food to preserve all nutrients and flavours

  • António Seixas Lopes Soeiro (Student)

Student thesis: Master's Thesis

Abstract

Society is changing at an unprecedented rate. According to some, the very first human to reach the age of 150 must have been born already. The present economic, social, and environmental uncertainty is favourable and catalyses new business break throughs. The current dissertation investigates if an innovative grab-and-go system of vacuum-packed food may succeed in the market place of Lisbon. This product's dimensions are the conceptionof healthy dishes with multi-ethnic flavours through the sous-vide cooking technique. The development of this product served as the starting point for this thesis. Herewith, literature and interviews with stakeholders from the HoReCa and wellness sectors were used tounderstand its evolutions, concluding that both sectors are going through a disruptive development phase regarding digital transformation. Then, a survey was conducted to determine the potential of this product by asking the importance of the product’s features. Finally, a multiple regression model was used to determine which features respondents prefer, using NPS as the dependent variable and the elements as explanatory factors. Despite the lack of a statistically significant model, it was determined that the characteristics most desired by potential consumers are: a home delivery system and multicultural menus. Regarding financial sustainability, a monthly sales volume of 3,830 units was estimated as a break-even point, and the project will be financially sustainable after the second year. Title: Transforming the lives of Portuguese people by changing their eating habits. A new graband-go system of vacuum-packed healthy and highly nutritious food to preserve all nutrients and flavours.
Date of Award24 Jan 2022
Original languageEnglish
Awarding Institution
  • Universidade Católica Portuguesa
SupervisorRute Xavier (Supervisor)

Keywords

  • New business opportunity
  • Food business
  • Vacuum-sealed food
  • HoReCa
  • Graband-go
  • Brand awareness
  • Customer behavior
  • Market analysis
  • TAM-SAM-SOM

Designation

  • Mestrado em Gestão

Cite this

'