Transforming type 1 diabetes management
: a business model approach

  • Marco Andrade Ferreira (Student)

Student thesis: Master's Thesis

Abstract

Type 1 diabetes is a chronic condition with significant medical needs, and the discovery of a cure holds immense potential to transform diabetes management and improve patient outcomes. Through a combination of literature review, expert interviews, and business model canvas prototype development, this study examines key elements of a business model. This thesis presents a comprehensive analysis of a business model for developing a cure for Type 1 Diabetes, demonstrating how innovative approaches, driven by business modeling, can steer a shift from treatment-centered to curative solutions. The analysis highlights the importance of strategic partnerships, research and development activities, effective marketing strategies, and sustainable revenue generation models in successfully bringing a cure to market. By providing insights into the business model for a cure for type 1 diabetes, this thesis contributes to the understanding of the commercialization process for transformative medical innovations.
Date of Award2 May 2024
Original languageEnglish
Awarding Institution
  • Universidade Católica Portuguesa
SupervisorHenrique Martins (Supervisor)

Keywords

  • Business model
  • Cure
  • Type 1 diabetes
  • Healthcare

Designation

  • Mestrado em Gestão

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