Turismo cinematográfico

: a influência do cinema e das séries no desenvolvimento dos destinos e atrações turísticas

Abstract

The new trend of Cinematographic Tourism, which is the subject of this research, hasbeen the reason for the increase in tourist flows, due to the discovery of newmotivations by the tourist, as well as because it presents a diversity of tourist activitiesthat makes this segment very attractive and different. Media products turn out to be away of transmitting information about places and destinations that are sometimes littleor even not known at all, which makes the main and largest cinema and televisionproductions provide a constant journey, and for some, movies and TV shows can eventake them to travel to the places where they were filmed. In this way, the main objectiveof this study is to investigate the relationship between the tourism sector and theaudiovisual sector and, more specifically, to understand the influence that cinema andTV shows have on the development of tourist destinations and attractions. Inmethodological terms, an exploratory design research was followed by conducting twoin-depth interviews and a descriptive design research through the application of anonline questionnaire. The main conclusions point to the fact that this segment alsorepresents an unknown world for tourists, because what happens often is the fact thatthis type of tourism is “accidentally and involuntarily consumed”, since 43,2 %, haveheard of this segment, but they are not sure what it is. On the other hand, 39,5% of therespondents are perfectly aware of this concept and the majority, 56,8%, have alreadyexperienced this type of activities, with 38,6% traveling to some destination due to afilm and/or a TV show, but was not the main motivation, while 15,9% traveled with thisas their main motivation. With regard to satisfaction with their last experience, 47,7%are very and extremely satisfied. In fact, it is inevitable to conclude that this type oftourism has a significant influence on the development of tourist destinations andattractions, since 94% of people consider it important, very important and extremelyimportant, thus presenting a very positive balance for this research. This promises tobecome a growing segment because, effectively, it is a theme that provokes and arousestourist’s curiosity and interest.

Date of Award	16 Dec 2020
Original language	Portuguese
Awarding Institution	Universidade Católica Portuguesa
Supervisor	Ana Maria Pinto Lima Salazar (Supervisor)