Turning meals to digital

: Levoo : market strategy and impact on the consumer habits

Abstract

The main objective of this thesis is to understand the responsiveness of people regarding Levoo, a new app launched in Portugal. The new app which was launched in 2016 promises to be a revolutionary app in Portugal, helping people saving time in their lives, giving to them the chance of order their meals via app and after receiving an alert in their smartphones to pick up the meal in the restaurant they chose. In order to understand the responsiveness and the best way to promote the app to the customers, some primary and secondary data were done. Firstly, Literature Review was collected in order to get more close to the subject. Secondly, an interview to the company was made as also a continuously touch to them during the entire thesis. Then, some primary data was collected with market research, in order to prove some secondary data collected, but also to extract some insights that helps to understand the behaviour of the people about Levoo. To conclude, it was possible to understand that the possible clients were able to download and use the new app. However, more studies can be done in order to get more conclusions and information. Once, due to the time and way that survey was distributed (mainly via social networks) there was a bias regarding ages and also the gender of the respondents.

Date of Award	17 Feb 2017
Original language	English
Awarding Institution	Universidade Católica Portuguesa
Supervisor	Pedro Celeste (Supervisor)