Understanding sustainability in Norway, exploring two dimensions

: consumer willingness to pay and talent attraction

Abstract

Addressing the environmental crisis is arguably the greatest challenge we are facing nowadays. To cope with this challenge, effective and well-tailored solutions should be detected and implemented. It necessitates an extensive comprehension of the context in which one will operate. This study seeks to unravel the complexities of Norway's sustainability attributes by focusing on two domains, namely, consumers' willingness to pay (WTP) for sustainable products and sustainability as a talent acquisition tool. Conducting a quantitative research technique, this study will address several research questions regarding the above mentioned dimensions. The purpose is to provide useful information that may assist businesses, organisations, and other entities better understand how to best encounter sustainability issues in Norway. Finally, the aim of this thesis is to contribute to the larger debate of environmental sustainability and to facilitate the implementation of effective green initiatives in Norway.

Date of Award	15 Oct 2024
Original language	English
Awarding Institution	Universidade Católica Portuguesa
Supervisor	Nuno Moreira da Cruz (Supervisor)