Violência doméstica

: elementos relevantes para uma política de aumento de denúncias através de campanhas de comunicação

Abstract

Despite the growing advertising boom of combating domestic violence and increasing victimization, the statistics do not have a suitable growth mirrored complaints from victims and third parties. Advertising is unquestionably a powerful weapon in the fight against domestic violence. However, there are more unsuccessful campaigns than those who reach their true goals. In this sense, the main purpose of this work lies in the interest in understanding the reasons underlying the non-increase of complaints by victims of domestic violence and by third parties. Two studies were conducted using an approach between subject design, whose results showed that there is a tendency to denounce domestic violence situations with long duration, and third parties blame the victim when it is exposed to domestic violence for long periods of time; men and individuals with low qualifications tend to denounce domestic violence situations more quickly, and men and older individuals are the ones who tend to assign greater culpability to the victim. It was noted, too, that identify an individual as aggressive by nature can potentiate the denouncing by third parties; descriptions of identified perpetrators are able to produce stronger emotions than statisticians perpetrators; the heuristics of the identifiable victim not to cross various kinds of bullies, and sex influences the intensity of emotions.

Date of Award	28 Nov 2017
Original language	Portuguese
Awarding Institution	Universidade Católica Portuguesa
Supervisor	Carlos Eduardo Evangelista Mauro (Supervisor)