Waves of circularity

: how can companies in the wetsuit industry transition to circular business models?

Abstract

This study explores the transition from linear to circular business models of wetsuit companies, addressing the question "How can companies in the wetsuit industry transition to circular business models?“ To answer the research question, I adopted a qualitative approach and conducted a multiple case study on seven international wetsuit brands and material suppliers from the watersports industry. The research identifies eight dimensions of transition that influence the adaptation and innovation of circular business models of companies in the wetsuit industry. The transitional dimensions are reflecting complex challenges and impelling strategies at work in the process of change. The research reveals that the path to circularity is hindered by issues such as manufacturing monopoly, consumer unawareness and a lack of circular practices. At the same time, the study identifies strategic actions such as multi-stakeholder collaboration, greater material innovation as well as transparent communication and education to realize a transition to circularity. Emphasising that a collective effort is crucial to the transition to circularity, the study provides insights to drive innovation and systemic change and positions the wetsuit industry as a potential sustainability leader for the watersports industry.

Date of Award	4 Jul 2023
Original language	English
Awarding Institution	Universidade Católica Portuguesa
Supervisor	Laure Leglise (Supervisor)